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Open Loop, a 2,800-square-foot storefront and office space provided an 8th Avenue activity and information ticket hub for a hop-on/ hop-off open top double decker sightseeing bus service on the western side of the Times Square/Theater District.
The 22-foot high interior consists of a red ‘carpet’ winding through the space to guide tourists to information on destinations and activities in NYC. A full map of the bus route rises from floor to ceiling as a dynamic orientation point, simultaneously providing the separation between the commercial storefront and supporting office space. Bold colors and photos of hidden gems to search out once leaving form the backdrop to the ticketing center, while promising adventure beyond.